Bob Cremerius CPA/PFS
Founder and Owner
Bob has worked in investment and retirement planning since 1996. Always striving to expand his knowledge, he earned the Personal Financial Specialist (PFS) designation in 2006. The PFS designation is the financial planning specialty credential issued by the American Institute of Certified Public Accountants (AICPA) exclusively to qualified CPAs with proven expertise and experience in comprehensive personal financial planning. He has also completed extensive study followed by the successful completion of two comprehensive exams in the analysis of employee stock options. He graduated Summa Cum Laude from Christian Brothers University with a BS in accounting. He went to work in the Memphis office of a Big Eight public accounting firm and became a licensed CPA in August 1985. After leaving public accounting, he served as a financial executive at several Mid-South companies.
David Cremerius CPA
Prior to joining his brother in the firm in 2014, David worked for the Catholic Diocese of Memphis for 12 years. As Director of Development and Director of Planned Giving, he advised donors on charitable giving and estate planning. He graduated Summa Cum Laude from Christian Brothers University with an accounting major. Work experience includes Price Waterhouse Coopers where he became a licensed CPA and later Delta Life and Annuity until it was sold. He also worked in business development with RHI Management Resources, a consulting division of Robert Half International.
He is a board member for the Planned Giving Council of Greater Memphis and is active at St. Louis Church. A water skier, David loves lakes. He and his wife Rita have three daughters. The family is active at St. Louis Church.
Ashley joined Prudent Financial in October 2020. Though not originally from Memphis, Ashley has called Memphis home for over 30 years. She is the youngest of four girls and is very family oriented. All of her working career has been for small, family-owned businesses. She worked for 23 years in the furniture industry and 6 years in business taxes. In 2014 she acquired her yoga teaching certification and in her spare time can be found teaching or taking a yoga class. Ashley loves spending time at home with her husband, her pets, and a really good crossword puzzle.
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